Styled Business Flat Lay Service - How it works

 
Green notebook with hot foil writing ‘Small Beginnings’, pale pink notebook, gold ruler, gold paperclip, gold pencil sharpener, blue velvet pencil and cream and brown coffee cup with letter ‘S’. Susan Truseler©

What is your Styled Business Flat Lay service?

My remote Styled Business Flat Lay service is designed especially for founders and business owners who haven’t got an office space. Unlike stock images, my Styled Business Flat Lay service is personal to you and your business. As a bespoke service, I’ll thoughtfully curate your own special things into a collection of beautifully styled flat lays that tell YOUR story. Reflecting your personality, your brand, and your business. Your very own special collection of branding photography can be used on:

  • your website

  • social media posts

  • banner images

  • pdfs.

  • lead magnets

  • sales pages

  • blog

  • all your other content marketing

Pale pink and animal print phone case, pink and grey notebooks, small, green plant, white headphones, gold pencil sharpener, grey pencil and pencil shavings, brown notebook with aeroplane print, tortoise shell reading glasses, cream and brown coffee…

Case Study

The Client - Sarah Forde is an Online Business Manager and offers virtual business support to female led business owners looking to scale their online businesses.

The Problem – Sarah was using images from free stock libraries for her website, social channels and blogs. Her business had evolved and she no longer felt stock images aligned with her brand, showed her core values, or her unique style of working.

The Brief - Sarah had recently updated her website and was looking for images to work with her website theme, colours and copy. The images also needed to be sized to work across her other online content marketing.

Styled Business Flat Lay service

On our Brand Clarity call (it’s like a branding brainstorm) we discussed how and where Sarah would like to use her Shoot Your Brand collection. The Brand Clarity call helps me understand more about you, your business and your brand. (don’t worry if you haven’t worked with a brand designer before, I can help you this too!) We’ll also talk more about how my service works and visually what you like or - probably more importantly, what you don’t like. I really love this part of the process. (almost as much as styling flat lays!) I love to hear all the wonderful stories about why you started your business. And how these stories, moments and meetings with others all flow into the reason why you do what you do. From this point, I’ll start to think about how visually we can interweave these stories into your collection of styled flat lays.

Following our Brand Clarity call, I’ll create a secret Pinterest™ board which I’ll invite you to join so we can have all our ideas in one place. And to make communication smooth and easy, I’ll set up a private Trello™ board and pop all the details from our call into one place. This is so we can keep in contact all the way through the process and ensure you get all the beautifully styled flay lays you need.

Gold pen, gold paper clip, tortoise shell rimmed reading glasses, address book, brown notebook with ‘Go Far’ and three aeroplanes, white candle and small wooden box. Susan Truseler©

Remote Photography Service

Following our Brand Clarity call, Sarah selected the special things she wanted me to include in her styled flat lay shots. She selected items that reflected her love of travel, super organisational skills and calm approach. Then she carefully packaged up her things and send them to my remote photography studio by registered post. In her package she sent me:

  • notebooks

  • pair of reading glasses

  • favourite mug

  • fake plant

  • favourite phone case

  • road trip sticker

  • wooden box

  • earphones

Once I received Sarah’s special things in the post, I can begin sourcing props and backgrounds in my home studio.

Retouching and sizing your images

Sarah wanted to use her Styled Business Flat Lay collection on her website, various social media profile banners, social media posts for her different social media platforms, as well as on the header images for her blogs. So I made sure the set up for each styled flat lay included slight variations so Sarah got all the square and rectangle shaped images she needed.

After the shoot, I emailed Sarah a link via Wetransfer™ with the retouched and resized images. Once she was happy with the images, I carefully packaged up Sarah’s special things and returned them to her by registered post. And Sarah uploaded her images to her website and marketing channels.

Pale lilac notebook with ‘Focus’ heading, blue and navy notebooks, purple, grey and violet coloured pencils, small, white bull dog clip and small green plant in grey plant pot. Susan Truseler©

The outcome – “I now have images that I can use in all sorts of ways! Susan has taken the time to size all the images and I can’t believe how the tone and the colours of each image blend perfectly with my branding kit. They are perfect for my website but I also have a large portfolio which will be really useful for my content marketing. The images Susan has taken show exactly who I am. Using my note books, pens, glasses, phone case, coffee mug and even mini plant that I have beside me while I work. Everything is so familiar. The photos will sit perfectly within my website and really represent my brand, tone of voice and values.”

If you’re thinking about using my Styled Business Flat Lay service, I’d love to chat!

You can book a FREE call over Zoom with me to see how we could work together.

To get inspired, take a look at my portfolio.

Thank you for stopping by,

Susan x

 
Susan TruselerComment