What is Flat Lay Photography?
Flat lay photography is a great way to show off both your products and services. Taken from above, a styled flat lay photograph is an arrangement of products or objects on a textured or coloured background.
Keep it simple
A simple flat lay photograph features one small to medium sized product on a neutral background or black background. These work well for all sorts of products:
Babywear & Accessories
Beauty & Cosmetics products
Jewellery & Accessories
Cards, Paper & Wrap
Homeware
You can see more examples of one product flat lay photographs in my Product Photography Portfolio.
Story telling
More complex flat lays feature one or more products as well as other props. Choosing the right props can help to create a story or feeling about your products. So, your customers can imagine themselves using your products or inspire them to think about your products in a new way.
And if you’re a service-based business, a styled flat lay photo needs to tell a story about your services and show how you can work with your clients in a particular way as well as reflecting your brand colours, your values and the way you want your clients to FEEL when they work with you.
If you’d like to talk more about ideas for your next product shoot or remote branding photography shoot then you can book your FREE Brand Clarity Call with me and I’d be happy to help.