Why are professional photographs important for a small business owner?

 

Professional photographs are a great way to show your lovely customers EXACTLY what your product business is ALL about. Having a collection of high quality photos are a sure way to bring your products to life, stand out online, as well as making a great first impression when you’re pitching for magazine features, newspaper articles or gift guides. 

How can photography help small businesses?

Shows your audience that you're taking your business seriously. Your customers will see you investing in your business. And it will help to reinforce that you really care about what you do. Low quality photos will reflect poorly on your business. Your potential customers will wonder, if you’re skimping on photography, what else are you potentially skimping on? 

What are the benefits of having professional photos?

When you’re starting up a business, costs can be high and the expenses involved in hiring a professional photographer may seem like one of the most expendable on the list. It’s easy to fall into the trap of DIY images but one of the key ways for growing your brand early on is investing in the services of a professional product photographer.

Having a collection of professionally taken photos can create free publicity for your business, help to build brand recognition, as well as give you a bank of high print quality images so you’re ready to go when you’re pitching your brand story for magazine features.

The Bigger Picture Package

If you’re a product-based business looking for beautiful images of your products AND you want to get things off to a flying start with PR, The Bigger Picture can help! 

The Bigger Picture package costs £900 and includes:

  • A discovery call with Beck and Call PR (up to 75 minutes)

  • A press release targeted to reach your ideal customer 

  • Distribution of the release to the target media for your audience

  • Chase and follow up with the media 

  • Liaise with you and the media to arrange any interviews and deal with any queries

  • Alternatively you can choose a bespoke 3-month PR strategy to be created that you can take forward and implement yourself

  • Remote studio-photography service

  • Trello™ Board to communicate

  • 3-5 products photographed 

  • 5 styled product images

  • 15-minute Zoom™ call with Susan to discuss brief

  • Half a day shoot including props and styling

  • Images resized and retouched

If you’re looking to get seen and heard in the right places, book your 75-minute discovery call with Becky.

Becky is public relations consultant based in Staffordshire and has worked in PR for over 20 years. Find out more about Becky.

Susan is a product and brand photographer based in Leicestershire and she first fell in love with photography in 2003. Find out more about Susan Truseler Studio and view Susan’s photography portfolio.

 
Susan Truseler